What is PPC? Pay-Per-Click Advertising is…

PPC explained

Pay-Per-Click (PPC) is an online advertisement in which advertisers pay a small fee when one of their ads are clicked on. PPC is a way to buy visits to your website as opposed to solely focusing organically through SEO or content creation. This is highly effective to increase relevant traffic at a quick and calculated rate to increase conversions and revenue.

PPC works by…

A bidding system through a platform like Google, Bing, Facebook, Instagram and even now Tik Tok can be used with PPC. As an advertiser you can bid on keywords or phrases that will target an audience into search engines when looking for related products or services you sell. When a user searches for one of these keywords, the search engine processes the ads and displays the most relevant ones based on the advertiser's bid and the quality of the ad.

The key components of PPC are…

1. Keywords: Are the foundation of PPC campaigns. Terms and phrases are what you bid on to attract the correct customers to gain sales. With the proper keyword research you will be able to gain the correct customers, this is one of many areas we are experts in.

2. Ad Auctions: With Ad auctions many people think it's up to the highest bidder but most platforms reward both relevance on the website to the ads being placed. The more relevant your ads are to your product the lower your cost per click. We know how to lower your cost per click as well as gain more customers.

3. Ad Quality: Search engines, like Google and Bing use the relevance of the ads to the content on the page for a quality score . The cost per click is decreased over time based upon relevance and Click Through Rate (CTR). Marketing Masters know how to gain new customers at a lower rate though time due to our expertise with the quality of our Ads.
   

Benefits of PPC Advertising

1. Results Driven

PPC can give you quicker results than SEO which takes months to see the results due to the need for platforms to crawl data for relevance. Within a short period of time you can see results from a well built PPC campaign, usually a month or two. This makes PPC a great way to get the short wins in sales, enquiries and relevant traffic with less cost.

2. Targeting the Customers

At Marketing Masters we target the correct audience based upon market research and a balance of the spending budget needed for the quick wins/sales. Our team focuses on the specifics of your customers and their demographic as well as your intentions of what you want in your customer base. This is all done with analytics and research.

3. Lower Cost

With PPC we have full control of the budget in mind and can avoid overspending due to the Cost Per Click rate and the relevance of your products. Earlier we mentioned that you only pay when a potential customer clicks on your Ad, we have ways to make sure that you are not overspending on the incorrect people.

4. ROI by Analytics

The key to a successful ROI is measurable results. Marketing Masters uses Google Ads and Google Analytics as well as your website to properly analyze your performance and make decisions that are data-driven so we can improve your PPC campaigns.

5. Brand Building

We focus on brand recognition, the great part of PPC is that even if a potential customer doesn't click on your Ad they see it and the more relevant we make it the more likely they will trust your organization.